myco (formerly known as MContent), a leading entertainment and sports streaming platform, will stream the Pakistan Super League (HBL PSL Season 8) for free in the MENA region via CricLife 2 on its Web 3 streaming platform, allowing viewers to watch the live stream of PSL matches in high quality and participate in the unique “watch and earn” mechanism that rewards them for the time they spend watching the matches.

–         Key Highlights: – myco acquires the distribution rights for the Pakistan Super League and will show live streams of all matches on www.myco.io via CricLife 2.

–         Through the platform’s unique watch and earn mechanism, cricket fans will be able to earn rewards for watching their favorite sports content.

–         With the new partnership with the Quetta Gladiators, myco becomes the first Web3 company to sponsor a professional cricket team in the PSL.

“We are thrilled to be able to provide PSL matches on our Web 3 streaming platform in the MENA region,” said Umair Masoom, founder and managing partner at myco. “Our viewers will enjoy the high-quality streaming experience and the chance to earn rewards while watching the matches.”

Obtaining streaming rights for cricket competitions such as the HBL PSL is only one component of myco’s strategic move into sports. The company has also recently announced its partnership with the Quetta Gladiators, one of the top teams in the PSL, making it the first Web3 company to ever sponsor a professional cricket team in the PSL. In addition, myco is working on an original production directed by Emmy award-winning filmmaker Mo Ali that will provide viewers with a unique insight into the interesting history and future of the Quetta Gladiators team, featuring Quetta Gladiators stars and the founders.

“We are thrilled to be partnering with a forward-thinking company like myco,” said Nadeem Omar, owner of the Quetta Gladiators. “As a PSL leader, we are constantly looking for new ways to innovate and engage with our fans. We are excited to see what the future holds for us with myco as our partner.”

Myco’s focus on user engagement and use of Web 3 technology has allowed the company to quickly establish itself as the region’s leading platform. In December 2022, the company had a major success with the exclusive rights to stream the India tour of Bangladesh series, distributing rewards worth over US$26,000 to viewers.

The addition of the PSL to myco’s Web 3 streaming platform represents a significant advancement in the company’s efforts to provide viewers with innovative and engaging sports content. Myco’s “watch and earn” mechanism, which allows viewers to earn rewards for watching matches, has proven to be a popular feature on the platform.