Home to over 200,000 hours of content across 800+ originals and international and dubbed content, MX Player continues to lead the way as the world’s second app to have crossed over 1 billion downloads.
Continuing to expand and grow its content library and in a bid to attract new consumers and advertisers to the platform, MX Player now forays into the live sports genre with the live streaming of the UAE vs Bangladesh Friendship Series 2022.
The two Twenty20 cricket matches between UAE and Bangladesh will be played in Dubai on September 25 and September 27 and will be a live stream for Indian viewers on MX Player at 7:30 pm IST.
Having secured the live streaming rights for the India region, MX Player will also make available pre-match analysis, match break discussions, post-match presentations, and player interviews for its viewers in real-time, the company said in a statement.
The friendly matches are being played ahead of the Twenty20 World Cup scheduled for October.
With the streaming of its maiden Twenty20 cricket match, MX Players continues to reinforce its commitment to building a 360-degree entertainment ecosystem with a mass appeal.
Speaking on bagging rights for the series, Mansi Shrivastav, Sr. Vice President – Global Content Acquisitions & Alliances said, “At MX Player, we are always exploring the addition of new content formats, that keep our viewers engaged on the platform. Indian viewers live for cricket and we believe this is an apt opportunity for us to take a step forward to entertain our viewers. The UAE vs Bangladesh Friendship Series 2022 is an important series as it is played in the preparation for the Twenty20 World Cup that is just around the corner. It also helps us diversify our library and provide our brand partners with a new format to advertise on. We are confident of bringing our viewers more sports and sports-related content on our platform shortly.”