Facebook has roped in Arun Srinivas as Head for Global Business Group where he will spearhead the company’s revenue growth in key channels in India and partner the media and creative ecosystems for accelerating adoption of digital tools by businesses. He will lead the strategy and delivery of the India Marketing Solutions charter focused on large advertisers and agencies.
He comes with the experience of 24 years with companies such as OLA, Unilever and Reebok and WestBridge Capital Partners.
He started his career with Reebok and then shifted to Unilever. He is an alumnus of Indian Institute of Management, Kolkata.
Sandeep Bhushan, Director and Head of Global Marketing Solutions, Facebook India, said: “Facebook is committed to enabling economic opportunities for businesses, and this charter is more important than ever before as we navigate COVID-19 and the economic crisis. Large businesses and agencies play a crucial role in the country’s digital economy and are critical to driving ecosystem standards for media. I am thrilled to welcome Arun as he joins our team as Director GBG, and leads the mandate to shape the role the Facebook family apps can play in enabling businesses, supporting India’s economic recovery, and building the digital advertising ecosystem of the country.”