India’s first interactive theatrical film ‘Life Is A Game’ unveiled

‘Life Is A Game’, India’s first interactive theatrical film, in collaboration with the Bharat Digital Media Federation (BharatDMF) was unveiled at the BRICS WAVES Bazaar, a premier international marketplace for the creative economy. Unlike conventional cinema, ‘Life Is A Game’ transforms audiences from passive viewers into active participants, an official press release from the makers and […]

‘The Odyssey’ becomes India’s biggest IMAX hit

Christopher Nolan’s film ‘The Odyssey’ has become the highest-grossing IMAX film ever released in India. The movie achieved this milestone in just 17 days by earning Rs.63 crore from 34 IMAX screens, surpassing the previous IMAX record set by ‘Oppenheimer’. According to a Warner Bros. Discovery India press release from Mumbai today, the film’s success […]

India’s Charanjot Singh secures direct invite to Esports Nations Cup 2026

India’s top EA SPORTS FC player, Charanjot Singh, has secured a direct invitation to the EA SPORTS FC event at the Esports Nations Cup (ENC) 2026. The 23 year old earned his place through the FC Pro World Rankings after finishing as India’s highest-ranked eligible player. According to an Esports Foundation press release today,the inaugural […]

Karisma, Helen reunite on ‘India’s Best Dancer’

Actor Karisma Kapoor reunited with veteran actress Helen on the sets of ‘India’s Best Dancer’, where Helen appeared as a special guest. Their reunion came shortly after the release of their web series ‘Brown’ on ZEE5.According to an ANI report from Mumbai today,during the episode, Karisma welcomed Helen with warmth and recalled that they had […]

Z5’s bet pays off as FIFA WC ‘26 India’s most-watched OTT property

Zee5 has announced that the FIFA World Cup 2026 became India’s most-watched OTT content during the week of July 13 -19, with around 15 million viewers, according to the latest Ormax StreamView rankings. The platform said the tournament attracted viewers across the country despite late-night match timings. Nearly 40 percent of peak concurrent viewership came […]

Guest Column: How platform services can build India’s next hyper-local media ecosystem?

India’s media landscape is changing rapidly. Digital platforms continue to attract growing audiences, Connected TV adoption is accelerating, and advertisers increasingly demand measurable outcomes rather than mass exposure. Yet amid this transformation, one powerful communication platform remains significantly underutilised — platform services (PS) channels operated by multi system operators (MSOs). The discussion around PS has […]