Garfield fans are in for a treat as the unapologetically cool cat continues to delight with its newest collaboration! Viacom18 Consumer Products has collaborated with Celio, the leading French premium menswear brand, to kickstart the 45th-anniversary celebrations of the iconic ginger cat, by introducing an exclusive range of Garfield collection, bringing fans a step closer to their favorite character.
The Garfield x Celio collection, which adds to the Viacom18 Consumer Products portfolio, features an exclusive range of globally recognized cartoons on t-shirts, shorts, sweatshirts, and men’s shirts. As part of the collaboration, officially licensed Garfield merchandise will be available at Celio’s website and retail stores, as well as leading e-commerce marketplaces such as Myntra, Ajio, Nykaa Fashion, Lifestyle, and Shoppers Stop, to name a few.
The release of the exclusive merchandise will kick off the grand milestone celebrations. With a slew of upcoming activities and initiatives for Garfield this year, Viacom18 Consumer Products will cement its fan base in India as the sarcastic, lazy, yet endearing cool cat.
The ironic tabby cat, created by cartoonist Jim Davis in 1978, quickly became an international sensation, spawning a massive fan following over the years. Garfield’s global franchise includes animated series, big-screen adaptations, comics, collectibles, merchandise, and more.
Speaking on the launch of the Garfield x Celio collection, Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “At Viacom18 Consumer Products, we foster fandoms by giving consumers unique opportunities to come closer to their favorite characters in a more tangible, memorable way. The Garfield franchise is a phenomenon in itself and on the anvil of its 45th anniversary, our collaboration with Celio makes for an exciting partnership. We hope fans will love the collection.”
On the release of the collection, Satyen Momaya, CEO of Celio India, said, “We are happy to introduce to you, a brand new limited edition collection for all the fervent Garfield fans of the country. Garfield has been one of the most iconic and loved characters of this generation, and rightfully so, courtesy of his wit. With this launch, we hope to bring about the memories of when we first watched the show. And what better way to binge on it again than while wearing some cool Garfield merch?”
Garfield’s range of exclusive merchandise is a strong proposition to attract Indians across age groups, owing to its global popularity, snarky and relevant humor. With a price range of Rs. 1599 to Rs. 3499, the Garfield x Celio Collection is available across leading e-commerce platforms and retail stores.