The campaign shows the digital, social media world where everyone likes to capture the essence of small moments and share it with the world through a video. The Vi Pujo Champion rides on the sentiment and encourages people to share their Pujo moments with the world on a stronger Vi GIGAnet network, an official statement from Vi said.
‘Be a Pujo Champion’ shows heavy on OOH and digital, which celebrates the three key aspects:
Pet (stomach) Pujo Champion: Food is an intimate aspect of the festival. Be it the Bhog with Alu Dum or with Hilsa Fish, the Prasad, or queuing up in front of a restaurant, Vi encourages the users to become a ‘Pet Pujo Campaign’ by live streaming such moments with a stronger Vi GIGAnet network.
Dhunuchi Naach Champion: Dhunuchi Naach, which means dancing with the incense burner, is one of the most popular affairs of Durga Pujo where men and women irrespective of dancing expertise, show off their skills with the dhunuchi to the rhythmic beats of dhak, and Vi urges their users to showcase this unique dance style to the world with stronger Vi GIGAnet network and become a ‘Dhunuchi Naach Champion’.
Pujo Video Champion: Videos of Pujo are a great way to reflect the joyous moments. Be it chanting of the shlokas clubbed with the incense smoke, or pandal hopping, these make for great frames related to Durga Pujo celebrations. Vi users can champion these videos and share them on their social media platforms with a stronger Vi GIGAnet network and become the ‘Pujo Video Champion’.
With the launch of the campaign, Vi has installed banners, hoarding across Bengal urging people to become Vi Pujo Champion with a stronger Vi GIGAnet network.
On the digital front, social media and Vi’s own digital assets will play a pivotal role in amplifying the reach.
During the Pujo days, Vi also runs the ‘Puja Shera Abashon’ competition in which about 50 residential complexes will take part where the top three will be entitled to win a cash prize and will be felicitated by a celebrity.
Talking about the initiative, Shivan Bhargava, Cluster Business Head- East, Vi said, “Vi wishes all its users a very Happy Sharod Utsav. Durga Puja is just not just a festival for Bengal, it’s a sentiment. During times of social distancing, it is our humble initiative to connect friends and family digitally so that they can share their Puja experiences with their near and dear ones, who are unable to meet in person, to enjoy the festival in its true spirit.”