Sony LIV’s critically acclaimed show ‘Rocket Boys’, which tells the story of India’s greatest scientists, has returned for season 2.
The show has received overwhelmingly positive feedback from both audiences and critics.
Sony LIV has partnered with Swiggy, India’s on-demand convenience delivery platform, to spread the story across the country.
The media agency mSix&Partners India conceptualized and executed this promotional integration.
Swiggy’s delivery track screen will display a satellite instead of a delivery partner to users, as part of a contextual marketing strategy. Swiggy users who are tracking their orders will see the message, “Satellites help track your order & much more!” On Sony LIV, watch the story of India’s satellites”.
Satellites can now do more than we realize. It has facilitated communication, which has simplified even the most mundane aspects of our daily lives. Taxi hailing and package tracking are among the services available, as are phone tracking and mass communication. The advent of satellites has greatly simplified human life. Rocket Boys 2 beautifully captures this pivotal moment in history.
Rocket Boys 2 tells the story of independent India’s formative years when the country is besieged by belligerent political hostility, power shifts within the country, and international agencies keeping a close eye on the country’s ambition.
It is produced by Siddharth Roy Kapur, Monisha Advani, Madhu Bhojwani, and Nikkhil Advani and directed by Abhay Pannu. It was created by Nikkhil Advani, Roy Kapur Films, and Emmay Entertainment. Jim Sarbh, Ishwak Singh, Arjun Radhakrishnan, Regina Cassandra, Rajat Kapur, Dibyendu Bhattacharya, and Saba Azad play pivotal roles in the show.