NBA signs actor Ranveer Singh as India braand ambassador
SUBSCRIBE
JOBS
4 months ago 06:00:01am

NBA signs actor Ranveer Singh as India braand ambassador

New Delhi, 01-October-2021, By IBW Team

NBA signs actor Ranveer Singh as India braand ambassador

United States’ National Basketball Association (NBA) on Thursday named Hindi film superstar Ranveer Singh as its brand ambassador for India. Singh will work with the NBA to help grow the league’s profile in India throughout its landmark 75th anniversary season in 2021-22.

Over the course of the season, Singh will participate in a number of league initiatives that will be featured on his personal social media account, apart from NBA’s.

According to a press release, Singh will attend NBA All-Star 2022 in Cleveland, where he will post behind-the-scenes social media content and meet NBA players and legends. Singh previously attended NBA All-Star 2016 in Toronto, where he sat courtside at the NBA All-Star Game.

Singh will also be featured on “NBA Style” (@nbastyle_in), a new lifestyle-focused Instagram account for fans in India that showcases the convergence of the NBA and popular culture.

“NBA Style” serves as a destination for fans in India to immerse themselves in the many ways that the league and its players influence and are influenced by music, style, art and entertainment.

The new account also spotlights a wide range of local personalities and their contributions to both NBA and popular culture.

“I have loved basketball and the NBA since my childhood and have always been fascinated with its influence on popular culture, including music, fashion and entertainment,” Singh said in a statement, adding, “With the NBA tipping off its 75th season celebrations, there couldn’t have been a better time to join forces with the league and support their efforts to grow basketball in the country.”

NBA Deputy Commissioner and Chief Operating Officer Mark Tatum said that the organization was ‘thrilled to welcome Ranveer Singh as NBA brand ambassador” for India, ahead of what promises to be a memorable 75th anniversary season.

“A Bollywood icon and one of the most celebrated actors of his generation, Ranveer is also a dedicated NBA fan who is passionate about the league and its players. We’re excited to work with Ranveer to engage with fans in India and around the world on a variety of platforms,” Tatum added.

“Ranveer is an ideal ambassador to headline the launch of NBA Style, our new Instagram handle that explores the intersection of basketball and culture,” said NBA Asia Executive Vice President and Managing Director Scott Levy.

“Art, fashion and entertainment are part of the fabric of India, and with Ranveer’s help, NBA Style will contribute to the cultural landscape and showcase how the league and its players have been shaped by and influence culture,” he added.

A native of Mumbai, Singh has appeared in several critically acclaimed movies and is the recipient of multiple prestigious awards. He is married to another superstar, Deepika Padukone.


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Our Events

  • img
    SatCab Symposium

    SatCab symposium organized by Aavishkar Media Group is an annual event. It's a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.

  • img
    BCS
    Ratna Awards

    BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.

  • img
    Chetna Yatra

    Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.

  • img
    Imaan India Sammaan

    Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.

Youtube Videos