Millions tune into AIR News on digital platforms
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Millions tune into AIR News on digital platforms

New Delhi, 26-May-2022, By IBW Team

Millions tune into AIR News on digital platforms

When it comes to trust and authenticity in the news media industry, All India Radio’s news network outshines others, the organisation said in a statement, adding the most recent achievement being netting three million followers on Twitter and Facebook.

Since its inception in 2013, this twitter handle has seen consistent growth with impressions clocking around a million per day. Apart from this handle, regular updates are also available on @AIRNewsHindi and @AIRNewsUrdu. AIR is also disseminating news in Indian regional languages through its 44 Twitter handles across all States and UTs (federally administered regions).

In yet another landmark, the number of followers on Facebook for AIR News has crossed 3.4 million. The followers are from more than 43 different countries. This makes it the voice of India and also a link between India and the Indian diaspora spread across the globe. Radio shows like the ‘World News’ programme, with focus on Indian perspective, became popular in a very short span of time.

Prasar Bharati CEO Shashi Shekhar Vempati, while lauding the feat, met the social media team at AIR headquarters in Akashvani Bhawan and urged them to scale new heights with their creative spirit.

Principal Director General of All India Radio News, NV Reddy, said that it is the result of teamwork and a reflection of the credibility AIR News enjoys among people.

Highlighting how the organisation has kept abreast of changing times, the statement said AIR News has expanded its footprint across multiple social media platforms in a big way to reach out to maximum number of listeners, especially the youth.

AIR has been providing news updates on various other digital platforms like YouTube, its official app, website and through accounts on Facebook, Instagram and Koo, along with the traditional means, thereby making it the ubiquitous medium to access trustworthy news.

The NewsOnAir app has proven to be a game-changer for All India Radio as 270 radio AIR streams are available in India and globally in more than 190 countries. Some of the AIR streams on the app like Vividh Bharati, AIR Punjabi and AIR News 24*7 are very popular in many of  foreign countries.

Growth of the ‘News on AIR official’ YouTube channel to 4.5 lakh (450,000) subscribers in a short duration of three years reflects the relevance of All India Radio news on all platforms, the organisation said.

Since it started streaming in 2019, it has seen linear growth on viewing time, which has increased to more than 22 lakh (22,00,000) hours and total impressions adding up to more than 38 crore (380 million). The growth on all these platforms is purely organic.

In order to reach out to the diaspora, and to enhance India’s global outreach and soft power, AIR News has doubled the transmission in foreign languages, including in Dari, Pashto, Baluchi, Nepali, Chinese Mandarin and Tibetan.

Apart from traditional and social media platforms, All India Radio is also available on sibling Doordarshan’s free to air DTH platform, FreeDish, and on DRM.

All India Radio, established in 1936, is the largest radio network in the world. It broadcasts news and current affairs programmes in 77 Indian and 12 foreign languages.

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