Disney Kids channel has spread awareness among school children through its school contact programme. ‘Gaju Bhai’ is the animated character who reached in the heart of million of Kids. In the course of 4 months its crosses approx. 1029 Schools in U.P., Gujarat & Maharashtra.
The programme who spreads awareness among kids in the age of 6-10 years about fitness, its title is ‘Dum Lagake Naach’. This programme motivate the kids to live a healthy life. In this kids enjoying the exercise because its in the form of dance. It also telecasts 30-35 min. entertainment video for children. For this ‘Gaju Bhai’ taught kids specially choreographed steps encouraging them to follow the fun routine that will help them stay fit. The main aim of ‘Dum Laga Ke Naach’ is to promote healthy living among kids.