Zee Entertainment Enterprises Limited (ZEEL) has ready to launch 2 news channels. The channels will telecast on Africa’s new pay-TV network Kwese TV. The channels names are Zee Bollymovies and Zee Bollynova. The Zee Bollywood aim is to attract the audience of Africa through its award-winning Bollywood movies and series. It is a 24 hr. dedicated Bollywood movie channel exclusively in English. The other channel Zee Bollynova assures to create unforgetable moments with its offering of a fusion of general entertainment programming, showcasing telenovelas and food shows.
ZEEL International Broadcast Business CEO Amit Goenka said, “With great similarities between the two cultures, Africa has always shown a tremendous appreciation for rich, vibrant Bollywood content. Our two previously-launched, specially customised channels, Zee World and Zee Magic, have been warmly received by viewers, resulting in a threefold increase in our viewership since our entry into the continent in 2015. This love and appreciation for our content has encouraged us to introduce two new channels, Zee Bollymovies and Zee Bollynova