India’s journey has been marked by a series of defining moments, from celebrating national milestones to hosting global events and cementing its reputation as a dynamic and proud nation, commonly referred to as “Brand India.
On the 74th Republic Day, the Godrej Group, one of India’s trusted and leading conglomerates, released a film #DilSeSalute to salute India’s glorious spirit with zeal and patriotism and reminisce about some of the nation’s defining moments.
The film pays homage to the amalgamation of diverse milestones and glorious moments that have played a significant role in India’s development and progress and was conceptualized and executed by The Godrej Group’s Corporate Brand and Communications team in collaboration with Creativeland Asia.
As per a press release, the campaign video, which features stirring visuals and zealous poetry, aims to engage audiences by providing vivid reminders of the country’s accomplishments.
In the newly released brand film, children come together to #DilSeSalute all the things and achievements they admire about their country. And they invite all Indian citizens to participate.
For over 125 years, the Godrej Group has worked tirelessly toward nation-building. The campaign’s film #DilSeSalute is also a heartfelt expression of the conglomerate’s gratitude for being able to contribute to the development of the nation.
“At The Godrej Group, we are honored to have been an integral contributor in the country’s growth trajectory,” Tanya Dubash, Executive Director and Chief Brand Officer, of Godrej Group, said of the film. Our #DilSeSalute campaign aims to capture, celebrate, and pay tribute to the glorious moments that redefined India. The film also expresses our unwavering commitment to nation-building as we pursue a variety of initiatives to further develop Brand India.”
“The campaign #DilSeSalute highlights India’s several pathbreaking moments that have helped the country march towards becoming a superpower,” Anu Joseph, Co-Founder, and Creative Vice-Chairman, of Creativeland Asia, added. The film engages viewers in recognizing the country’s efforts and celebrating various milestones.”
Since its inception 125 years ago, the Godrej Group has worked tirelessly towards nation-building on behalf of the people it serves. The campaign’s brand-new film #DilSeSalute is also a heartfelt expression of the conglomerate’s gratitude for being able to contribute to the development of the nation.