Fifteen years of Goafest is truly a special milestone anniversary. What makes it more special is that after a gap of two years, Goafest returns like never before! The annual celebration that has been a part of our lives for a decade and a half, was on pause like so many other things in life, due to the pandemic.
The organisers of the event, the Advertising Agencies Association of India (AAAI), said in a statement that the endurance was tested, and perseverance was questioned, leaving the entire industry challenged. For advertising and media businesses, people are the most important asset, and each one of them braved the hard times.
“The pandemic brought forth the ‘Superpower Within’ each one of us. When we thought we were down and out, we were compelled to dig deeper and find courage and resilience. Not just people, businesses discovered their unbeatable spirit to survive and thrive, and so did governments and countries.
“Now, it is time to acknowledge this power within each one of us that makes us unique, enables us to face challenges with ease, and helps us make the world a better place. It is time to celebrate ‘The Superpower Within’,” the organisers said in a statement.
The Goafest 2022 will host 28 highly accomplished, power-packed speakers, who will share valuable insights of their knowledge on content, creativity, strategies, stories, and experiences from new-age media like OTT, social media, gaming, health & wellness, along with an attention to policies and regulations.
There are personalities from Indian sports and Bollywood too with their inspiring stories of achievements and strength.
The festival will focus on the superpower of Bharat and its growing digital reach, and on the rich startup ecosystem with Shark Tank India’s Vineeta Singh of SUGAR and Unicorn builder Ankush Sachdeva. No growth can be achieved if personal well-being is ignored, and for that, there is the exceptional Rujuta Diwekar, nutritionist and influencer.
Other featured personalities include SS Rajamouli, Kash Sree, and Menno Kluin amongst others. There will also be the story of perseverance from a graceful actress like Madhuri Dixit, along with stories from the fearless Kiran Bedi, the indomitable PV Sindhu, the courageous Mithali Raj, and Kapil Dev, the man with the unwavering faith to win. In addition to this, leaders like Sam Glassenberg, Founder & CEO Level Ex; Rohit Kumar Singh, Secretary (CA), Ministry of Consumer Affairs & Food Distribution; Gowthaman Ragothaman, CEO, Aqilliz & Co-Founder, Web3 Marketing Association and Sandeep Bhushan from Meta would also share their invaluable insights.
The Knowledge Masterclasses this year include topics like ‘The Power of Camera Marketing’, Creative workshops by FCB Ulka, Snapchat, Publicis Groupe, and many more interesting workshops from Meta, Sharechat and Google.
To keep the party going, there are blockbuster entertainers like Sukhbir and Shilpa Rao performing at the event.
Link to the agenda: https://www.goafest.com/goafest2022/event-schedule.php