By Karan Taurani @ Elara Capital Weak metrics in broadcasting; merger with Sony remains monitor able Zee continues to struggle for viewership growth in the regional genre over last few quarters which has led to a below par performance on ad growth front (decline of ...
Category: News
AGENCY09 wins digital mandate for Siyaram’s
Siyaram Silk Mills Ltd, known as Siyaram’s, has appointed AGENCY09 to revamp its digital presence, build the brand’s community and bring greater awareness to the wealth of fabrics under Siyaram's umbrella.
DD FreeDish to get additional funding for border area expansion
The India government will provide additional funding to pubcaster Doordarshan to expand and strengthen its DTH service in the villages located near the country’s borders under a scheme aimed at upping infrastructur...
Zee5 Global appoints Adhishree as VP, brand & content marketing
Zee5 Global on Tuesday announced the appointment of Adhishree Murdia as vice president, brand & content marketing, according to her LinkedIn post She wrote, “Delighted to take on new responsibilities starting today! My journey in media is...
Over 24 TV news channels hit by satellite outage
On a day that would have the TV news channels on an overdrive because of the presentation of the country’s annual Budget by the government, more than two dozens channels went on the blink in the evening owing to a satelli...
Media and Entertainment Sector (Budget 2022 impact analysis) – All things digital
The Union Budget 2022 had a strong focus on digital push and digital consumption; there were multiple factors which augurs well for boosting growth in digital media. Some of them are enclosed below: 1) Encourage rural broadband connectivit...