Tata Play Binge has unveiled its latest digital campaign titled "India Is Now Bingeing". The brand is taking a comprehensive approach, implementing a consumer-focused digital campaign in an engaging vox pop format, led by the fun and lively host and social media sensation, 'Urmila Lawekar'. This vox pop will offer data-driven insights into the c...
Category: Cable TV
It distributes the television signals using coaxial or fiber-optic wires.
FreeDish invites MPEG-2 slots’ bids; GECs reserve price high
India’s public broadcaster Doordarshan has invited bids for MPEG-2 slots on its DTH service, FreeDish, which commands over 40 million subscriber base as per industry estimates.
Detailing the various categories of TV channel genres...
FCC proposes cable TV, DTH ops disclose full customer pricing
The U.S. Federal Communications Commission (FCC) has proposed a rule that would require cable TV and broadcast satellite operators to disclose to consumers the full pricing for video programming services in promotional materials and on their bills, a plan quickly endorsed by President Joe Biden
STB maker SmarDTV Global appoints Rajiv Khattar as consultant
Set-top-box maker SmarDTV Global Technology Pvt Ltd has announced the appointment of Rajiv Khattar as a consultant.
Khattar, a seasoned media industry veteran with 30 years of experience in cable and satellite industry, is also ...
Govt. makes it mandatory for TV sets to have in-built satellite tuners
The Indian government has notified a new rule that mandates all TV sets being manufactured in the country or being shipped to have in-built digital satellite TV tuners capable of receiving signals from free to air (FTA) broadcasts without the help of a set-top-box.
The notification, ...
DishTV India launches ‘Hollywood Indie Active’
Dish TV India Ltd, India's biggest DTH company, announced the debut of a new Value-Added Service (VAS) 'Hollywood Indie Active' on both its DishTV and D2h platforms in an ongoing effort to bring unique and quality entertainment to its users. Recognizing the growing popularity of subscribers seeing material in their native language, the firm h...