Leading brands bet big on ABP Ananda this festive season.

Ahead of the upcoming a festivities, ABP Ananda TV channel is all set to take the spotlight with its flagship property ‘Sharad Ananda’, which begins airing October 2 with a series of innovative programming.

ABP Ananda has created a niche for itself in the Bengali TV space and this year’s ‘Sharad Ananda’ programming promises to deliver engaging content, which will keep the viewers glued to their screens, providing the perfect opportunity for the channel’s partners to reach out to the audiences, a press release from ABP network stated.

Building the momentum for this year’s festive season, ABP Ananda has come up with a unique programming  line up including ‘Alada Chokhe Pujo’, featuring a Bengali character named Alap Lahiri, known for his tremendous sense of humor. ABP Ananda has roped in Bengal’s renowned actor/comedian Anirban Chakrabarty to portray this role, in order to add an exciting flavor to the show.

‘Akash Pothe Pujo’is a one-of-a-kind programming that has never been seen on any Bengali news channel before, the company claimed. The detailed programming will include all the renowned Pujas of Kolkata, shot with drone cameras to provide the viewers with an immersing bird’s eye view for all the five days of Pujo.

A special celebrity talk programme called ‘Pujor Adda’will be held on the day of Puja. Through live chat sessions with Tollywood superstars, this show will feature various ‘adda’ (chit-chat) sessions with an appealing look and feel to reflect the current buoyant atmosphere.

‘Sharad Ananda Samman 2021’ promises to be an unmissable show that will telecast immensely popular Durga Puja Award ceremony to felicitate Pujas in various categories like sera pratima, sera pandal, sera theme, sera alok-shojja, sera bhabna, sera pujo committee, sera sabeki puja, etc.

Hosted by star actor Biswanath Basu, a popular fun reality based game show amongst audiences and brands ‘Paray-e-Paray-e-Serar Lodai’ will also be telecast.

Prioritizing safety protocols, the channel will place a special emphasis on the Covid-19 safety precautions this year, aligning with the show for five days and following all essential social-distancing policy. A special ‘Surakshar Puroshkar’ is being awarded to Puja Committees that go above and beyond to safeguard the safety and security of pandal-goers, in light of the current scenario of a global pandemic.

Sponsors on board for “Sharad Ananda 2021”: Presenting Sponsor: SRMB TMT, Ajanta, Dear Lottery, Keo Karpin, Star Cement and Havells. Powered By: Ganesh Grains, Macho Hint, Dawa India, Parimal Mandir and Fortune Kachi Ghani. Partner: Priyo Gopal Bishoyee, Exide, ABP Weddings, RICE Smart and Shalimar Chef Masala. Drive-in-Partner: Honda Amaze. Fragrance Partner: Wild Stone.

Sponsors on board for “Paray-e-Paray-e Serar Lodai”: Presenting Sponsor: Jovees Herbal, Secret Temptation, Benarasi Niketan, JK Cement Wall Maxx, Anik Ghee, Denver, Shalimar Agarbatti and Sunsilk. Powered By: Ganesh Grains, Tecno Mobile, Dhara and Fresh Spices. Partnered By: Reliance Trends, VKC Pride,  Neolayr Face Wash., Meghbela Cable & Broadband Services

Sponsors on board for “Surakshar Puroshkar”: Presenting Sponsor: Jovees Herbal, Concast TMT, Denver, Meghbela Cable & Broadband Services and Shalimar Hair Oil. Powered By: Mother Dairy Mishti Doi. Partner: Tata Tea.  Suraksha Partner: Quick Heal.

Commenting on this year’s special programming, ABP Network CEO Avinash Pandey said “ABP Ananda’s special programming is driven by the aim to deliver on the promise of an exquisite viewer experience by showcasing the religious and cultural traditions using state of the art technology and innovation. The Durga Puja celebrations this year fall at a time when the country is beginning to emerge from the worst impacts of the pandemic. Goddess Durga’s bravery serves as a beacon for us to strive to be our best selves as we celebrate the triumph of good over evil.”